January 14, 2010

YOHO MIDTOWN Web Site On Line Today
First Hong Kong Residential Development on Facebook®

YOHO MIDTOWN is Sun Hung Kai Properties' (SHKP) major residential development in the New Territories West and the only large new project along the West Rail in 2010. Pre-sale consent has been issued and the project is anticipated to go on sale in the first quarter of the year. SHKP announced the second wave of marketing today including a YOHO MIDTOWN web site and Facebook® page that will offer users updates on the project. These initiatives fit the modern image of YOHO residents, who enjoy being at the forefront and connecting with people.

Sun Hung Kai Real Estate Agency Project Director - Sales Amy Teo said: "The YOHO MIDTOWN web site www.yohomidtown.com will go live today. With YOHO MIDTOWN, we celebrate the MeWe concept which spreads a happy lifestyle from the individual (Me) to family and friends (We). The web site has a link to a fan page in Facebook®, the social networking site popular around the world. This is Hong Kong's first residential development to use this powerful channel, and we hope to provide YOHO residents an instant platform where they can connect to and spread their happy lifestyle to friends and family anywhere in the world."

Ms Teo added that latest marketing news on YOHO MIDTOWN, including information on and upcoming road show, will be posted on Facebook® periodically. YOHO MIDTOWN marketing has been received enthusiastically, attracting over 8,000 enquiries since it began. SHKP is confident that the YOHO MIDTOWN Facebook® page will draw further attention and let YOHO residents share the happy lifestyle.

YOHO happy community

YOHO will be a model happy community. SHKP wants to provide a cosmopolitan, vibrant, carefree, healthy and happy community for the young-at-heart who value quality of life and family and personal relationships.

YOHO MIDTOWN will follow YOHO Town by merging the 'Individual' - personal elements, 'Connectivity' - bringing people together with comprehensive transport and 'Space' - extensive living space. The project reflects SHKP's commitment to making YOHO MIDTOWN a healthy and happy community with a brand-new lifestyle concept for residents.

About YOHO MIDTOWN

YOHO MIDTOWN will have eight residential towers containing 1,890 units ranging from approximately 400 to 1,400 square feet with one to four bedrooms. About half will have two bedrooms, and there will be special units. YOHO MIDTOWN will make clever use of space and combine architecture and nature to offer a chic style of living.

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