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EC-Founder (Holdings) Company Limited

For Immediate Release
20 November 2000

EC-Founder Unveils Three Core Business Units
To Further Drive E-Commerce Expansion In China

(Hong Kong - 20 November 2000) EC-Founder (Holdings) Company Limited (SEHK: 618, "EC-Founder"), an associated company of Founder Holdings Limited (SEHK: 418), today unveils three key operating units under an ambitious plan to drive the expansion of the mainland e-commerce market. The new units are EC-Technology, EC-Solution and EC-Service.

The EC-Technology unit will be the prime research and development arm of the new company working to develop new products and technologies for commercialisation. Leveraging strong links with Founder Group, the unit will work on technologies relating to Internet security, mobile applications, spatial technology and knowledge management services. The unit employs more than 100 research and development staff.

The firm's EC-Solution unit will offer turnkey solutions to mainland companies aspiring to establish a presence on the Internet. Other services offered include systems integration, e-commerce products, application software, integrated systems and consulting. The company has e-commerce enterprise clients in mainland China, Hong Kong, Taiwan and Korea.

The EC-Service unit will supply a full range of interactive advertising and marketing services for Chinese consumer-oriented websites. Under this unit is the "EC-Media" division (www.ec2media.com), the first Chinese content integration and management platform, which takes advantage of the global and official Chinese media resources as well as drawing on Founder Group's strong technology support. "EC-Media" automatically acquires, saves and classifies information and sends the most wanted materials instantly to their clients.

Building on the exclusive "AdServer" technology licensed from Yahoo!, "Ad-Targeting", another division under EC-Service unit, promotes a full range of interactive fusion marketing services from online ad design and production to web site construction, web page design and web technology support.

"EC-Founder will continue to help mainland companies to boost their businesses by developing a successful e-commerce strategy as quickly and cost-effectively as possible," said Mr Ricky Lee, president of EC-Founder Ltd at a launch ceremony held in Hong Kong. "With its state-of-the-art technology, years of accumulated experience in software development and a well-staffed research and development department, we believe that we are well positioned to achieve this ambitious goal."

Although in operation for less than 2 months, EC-Founder has already completed construction of websites for a number of high profile clients, including the establishment of www.beijing-2008.org, the official website of Beijing 2000 Olympic Application Commission; www.cs-online.com.cn, a popular China Sports service online; www.mrbuy.com.cn, a popular B2C e-commerce portal in China; and www.jubonet.com, the largest jewellery procurement website in Asia.

"EC-Founder takes advantage of Founder Group's achievements in technology and R&D to make its mark as an e-commerce enabler," said Mr Lee. "The introduction of world-class management expertise will enable us to achieve our goal of helping Chinese companies develop sustainable and successful Internet businesses."

Among the first products launched by EC-Founder, is the SHARKS Internet Security Solution. A comprehensive Internet security application built to international standards, SHARKS provides a company's Internet servers with full protection against external attack.

EC-Founder has also gained achievements in mobile Internet application and has progressively introduced various application solutions, namely: m-office, m-securities, m-banking and m-ticket-booking. Targeting commercial and government customers, EC-Founder has launched its WebManager Platform. WebManager provides a systematic solution for e-business including web site management, information collection and information release.

"Focusing on developing its core business in the key areas of Internet security technology, mobile Internet technology application, spatial information technology application and knowledge management, EC-Founder will provide customers with cutting-edge technology and tools that they can use to drive the development of e-commerce." said Alan Cheung, chairman of EC-Founder.

Recently, Founder Group's subsidiary Founder Holdings has teamed up with SUNeVision and Yahoo! to acquire SEHK-listed Management Investment and Technology (Holdings) Limited (MIT), which has been restructured by the injection of EC-Founder's business assets. This led to MIT's formal name change to "EC-Founder" on 16 November 2000. Current shareholders include Founder Holdings, Yahoo! Inc., SUNeVision, as well as former major shareholders in MIT.

Information on EC-Founder (Holdings) Company Limited

EC-Founder (Holdings) Company Limited ("EC-Founder") is the leading Internet, e-business technology and software developer, focusing on the development of Internet and e-business technology, system integration, Internet marketing services, as well as the promotion of the new e-business operation model. EC-Founder ¡¥s Beijing operation was established by Founder one year after its launch of "E-Media" strategy in July 1999. In the e-business-driven new economy, Founder has adjusted its Internet strategy to match its strengths in advanced technology and management experience. As an "e-commerce enabler", EC-Founder is committed to helping clients to transform into e-businesses while providing the most advanced and comprehensive services in the new economy era.

- END -

Enquiries:
Ms Jin Ou, Marketing/Public Relations Director,
Beijing EC-Founder Co., Ltd.
(Tel: 8610-68416688 ext 6680; E-mail: jinou@ecfounder.com)

Ms Cindy Cheung, Public Relations Officer,
Founder Holdings Limited
(Tel: 852-26114124; E-mail: cindy@founder.com.hk)


Source: EC-Founder (Holdings) Company Limited
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