Joyce Boutique Holdings Limited and its subsidiaries (JOYCE) are principally engaged in the franchise of internationally renowned fashion, accessories and cosmetics designer brands in Greater China - Hong Kong, China and Taiwan - through either multi-label stores under the name JOYCE or mono brand freestanding stores.
Founded by Mrs. Joyce Ma in 1970, JOYCE is one of the world's most respected and influential specialty retailers and now, employs about 500 staff worldwide. Mrs. Ma is the recipient of numerous international honors, all in recognition of her contribution to the fashion retail industry.
Headquartered in Hong Kong, with buying offices in Milan and Paris, JOYCE operates 49 shops in Greater China, comprising of 4 multi-label JOYCE stores, 26 freestanding mono-brand designer's boutiques, 9 Marni shops, 6 JOYCE Beauty outlets and 4 sub-franchised shops, carrying over 200 leading fashion, accessories and cosmetics brands, many of them exclusively in Hong Kong and China.
JOYCE shares were listed on The Stock Exchange of Hong Kong in 1990. In August 2000, the company became a subsidiary of Wheelock & Company Limited. In March 2003, Wheelock's shares were transferred to Mr. Peter Woo's family trust and JOYCE has become a member of the Lane Crawford Joyce Group.
updated 5th July, 2011
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