2 August 2007

3, the mobile media company, today announces the appointment of Guy Middleton as Head of Corporate Communications. Guy will report to Hugh Davies, 3's Director of Corporate Affairs. As Head of Corporate Communications, he will be responsible for managing the press office and developing an ongoing proactive communications programme.

Guy joins from Mobile magazine where he was managing editor. He assumed that role in 2005 with a brief to focus on developing a strong and balanced mix of content to address the needs of a very varied and demanding audience. Guy joined Mobile magazine in 2001 as news editor, after working for a range of technology and business titles.

Hugh Davies, Director of Corporate Affairs, 3 UK, said: "I'm excited Guy has agreed to join our team. In the past 12 months we have launched some ground breaking products and services, including X-Series and its associated flat rate mobile broadband package, so we needed to ensure the person we brought on board had the right skill set. Guy has invaluable knowledge of the mobile sector so is well equipped to help drive our story forward. He has a great reputation in the market and we're very pleased to have him on board."

Guy Middleton, Head of Corporate Communications, 3 UK said, "Even as an established business 3 remains the challenger in the industry. I'm delighted to be joining the real innovator in the mobile space. 3 is driving change and stands out from the competition. It's an exciting time to join and I'm looking forward to the challenge."

About 3

3 is a mobile media company delivering a convergence of communications, entertainment and information to customers on the move.

The three areas which form the core of its business are:

• Communications - including all forms of personal communications, voice and video calling; text, picture and video messaging; and mobile blogging
• Entertainment - including television, music audio and video, computer games, and media publishing
• Information services - including wireless web, access to the best of the internet and a range of news services

3 UK is a member of the HWL group of 3G companies, which include 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Israel, Italy, Sweden and soon Norway.

Three facts about 3:

• 3, a mobile media company, launched the UK's first 3G network
• 3 has over 3.9 million customers in the UK and over 14.7 million worldwide (March 2007 figures)
• The 3 network offers national coverage for calls and texts, and over 90% population coverage for 3G services.

For further information, please visit: www.three.co.uk or call the 3 Media Office on 0845 6038333.

Best Regards,

Lucy Reed
Press Officer, Corporate Communications, 3 UK
Direct line: 01628 766 143
http://www.three.co.uk

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