irasia.com


Hutchison Whampoa Limited


June 30 2003

Video mobile offers video stardom
3 gives you the chance to appear in the next Liberty X video

3, the new video mobile service, is working with Liberty X to find 10 talented people from around the country to get to take part in the new Liberty X video" for the band's next single 'Jumpin'.* It's another massive tune from one of the biggest pop acts in the country and 10 very lucky winners are going to get the chance to be a part of it.

175 will be chosen to audition at the Grand Final on August 11 and no one will leave the Final disappointed as they will also be treated to an exclusive Liberty X performance on the day. 50 will then go through to a final audition and 10 will be chosen to appear in the video, which will be shot in the next couple of months.

All the budding video stars have to do is visit one of over 2,000 participating mobile phone retailers nationwide, watch an exclusive clip of Liberty X on a 3 video mobile (including the chance to get an exclusive first hearing of an excerpt from 'Jumpin') and fill in an application form to explain what star qualities they have. The thousands will then be pared down to just 175 lucky people who will be invited to join Liberty X at the Grand Final.

3 asked the band to classify their own 'star' qualities for the promotion. According to the band members themselves, their consensus was that; Jessica is the sexy one, Michelle is sassy, Tony's cool, Kevin's the cheeky one and Kelli's just plain funky.

"We've had a wonderful couple of years and it's fantastic that, thanks to the guys at 3, we're going to get to share part of the fun with some very talented people who are just starting out," explained Jessica.

"I still remember the nerves I got auditioning in front of the TV cameras" added Tony. "It'll be weird being on the other side for a change but at least we'll appreciate what they're going through!"

3 video mobiles are opening people's eyes to the very latest in mobile technology. As well as doing all the usual stuff such as text messaging, voice calls and picture messaging they do so much more. With live video calling you can talk face to face with your mates whilst video messaging is perfect for the extrovert - sing a song to a loved one or film all the gorgeous people in the bar and send via SMS or email.

Hanging around in an audition or waiting for the bus has never been more interesting either - download video content such as celebrity interviews, movie clips, comedy shorts and exclusive Barclaycard Premiership action and watch till your heart's content. And if you're lost or stuck on a choice of where to go, the Find service is perfect. 3's My Nearest will tell you where your nearest pub, cinema or cashpoint is and give you a map on how to get there.

So if you think you've got what it takes, get down to any 3Store or participating mobile phone retailer between June 30 and July 25th (closing date 1st August 2003) and win the chance to show that star quality on the small screen

Entrants must be over eighteen, terms and conditions apply - see your local three store or participating retailer or three.co.uk/star

Note to editors:

* Please note that the 10 finalists will appear in the creation of the video but there is no guarantee that all 10 will make it through to the final edited version

For further information or pictures of Liberty X please contact:

Gemma Truman
Joe Public Relations
0208 237 4028
gemmat@joepublicrelations.co.uk

About 3

Hutchison 3G UK Limited deliver third-generation mobile multimedia and communications services under the 3 brand in the UK, offering a convergence of media, information and telephony to enable live video calls, multimedia content and entertainment while on the move.

3 services will be available from sister companies in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Israel and Sweden.

For further information, please visit: www.three.co.uk

Notes on VideoTalk 500 and VideoTalk 750

The following conditions apply to both VideoTalk 500 and VideoTalk 750: the sending and reading of email and viewing selected online content is free until end August 2003, subject to a 3's fair use policy. Certain calls are excluded from the monthly allowances such as international calls, usage while abroad, directory enquiries, premium rate calls and other special telephony services.

The 3 months of video allowances are for UK video calls and video messaging as well as other selected video services. There is no roll-over of monthly allowances from month to month. Calls and content usage above the monthly allowances are charged at 3's standard service prices (calls to other 3 users and voicemail are 5p per minute, calls to UK landlines are 10p per minute from the Video service area and 15p per minute from the voice and picture service area, calls to other UK mobile networks are 25p per minute), and video calls above the 3G allowance are charged at 50p a minute.

All of 3's price plans are based on a simple and transparent event-based charging system linking payment to specific items of content downloaded by the customer. Additionally there are no complex peak and off-peak charges: voice and video calls are billed according to fixed tariffs, regardless of the time of day or day of the week.


Source: Hutchison Whampoa Limited
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