For Immediate Release
(18 January, 2000, Hong Kong) - Dao Heng Securities Limited (DHS) has launched DHS On-line or www.dhsec.com, a second-generation interactive Internet broking service that will open the floodgate for more opportune investment decisions.
Designed to be more informative and interactive than other Internet sites in the market, DHS On-line is the result of joint efforts between DHS and Web-based financial trading specialist, QuotePower International (QPI).
More than providing dynamic real-time quotes and breaking financial news, DHS On-line offers an array of exclusive features. Browsers may look up information quickly using "keyword search" for in-house reports and "industry bulletins" for related news articles. Interactive elements such as "price alerts," "corporate action alerts" and a "portfolio calculator" also help guide investment decisions. As for those with specific investment ideas in mind, a trading shortcut leads directly from the homepage into the trading platform.
"The conventional channel of going through brokers can no longer satisfy all investor needs," said Mr Tan Lim Heng, DHS Managing Director. "In this electronic era, more and more investors are seeking to try their own hand with real-time information, sophisticated analysis and user-friendly tools at reasonable cost, via Internet. We see Internet trading as an irresistible market trend for Asia, following its astounding takeoff in North America."
Internet trading is DHS's newest delivery channel to supplement traditional broking services. Anticipating market demand for technology-enabled services, DHS had launched mobile phone trading in conjunction with Dao Heng Bank last September and will introduce the "interactive voice response" system later in January.
Research firm Dataquest has predicted that in three years, Internet securities trading by private investors will account for 20 per cent of all financial transactions in Asia-Pacific. Also, by 2002, 70 per cent of Asia's retail brokerages will offer real-time stock trading on their Web sites.
"In terms of our choice of a technological partner, we decided on QPI because of its reputation in providing real-time information on a Web-based platform. QPI's integrated approach to site design and support has provided DHS with a strong technical backbone from which to extend our online trading service to other geographic markets in the near future."
"QPI is committed to becoming the on-line technology partner for Asian financial institutions," said Mr Ted Sze, QPI's Chief Executive Officer. "It is our pleasure to form a strategic alliance with DHS. Since we share the same vision in developing cross-border and multi-market financial services, our participation in DHS On-line's construction is a good chance to demonstrate our expertise and to showcase the full potential of our e-trade platform."
DHS On-line adopts a Security Socket Layer system with 128 bits in encryption and an exclusive automatic logout function for PCs left unattended for over five minutes, thus ensuring the highest level of security available in the market.
Full access to information and real-time data on www.dhsec.com is available at HK$388 per month. During this promotional period, customers paying for one month can enjoy the service for two more months at no extra cost.
DHS is a wholly owned subsidiary of Guoco Group Limited (Stock Code: #53) and an associate company of the Dao Heng Bank Group (Stock Code: #223). Established in 1981, DHS has been in operation for over 18 years in securities broking and corporate finance. In association with Dao Heng Commodities (DHC), DHS also trades in futures. Currently DHS holds five seats on The Stock Exchange of Hong Kong while DHC has two seats on The Hong Kong Futures Exchange.
Founded in 1997, QPI is principally engaged in providing electronic trading platforms to the Asian financial markets. Its main businesses are QuotePower-Trade, an electronic trading platform for on-line trading and order management, and QuotePower-Web, which provides real-time stock market information and analyses via Internet. In December 1999, QPI was acquired by locally listed ABC Communications (Holdings) Limited, becoming the Group's flagship subsidiary. As such QPI will target online financial services across Asia.
For media enquiries, please contact: Lily Yau, Marketing Manager, Dao Heng Securities Tel: 2218 2872; Fax: 2285 3160
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