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Founder Holdings Limited

For Immediate Release

Beijing Founder Electronics Making Breakthrough Step
on China's Digital Broadcasting Arena

(Hong Kong - 30 July 2001) Founder Holdings Limited (HKEx: 418) announces that one of its PRC software development and systems integration subsidiaries, Beijing Founder Electronics Co., Ltd. ("Founder Electronics") has made a breakthrough step on China's digital broadcasting arena. Using MSS (Media Site Solution) Server as the core, Founder Electronics devised a Multi-channel Broadcasting Automation System ("the System") for China's Henan TV Station (), which is revolutionary for both Henan TV Station and the entire China radio/TV broadcasting industry's networking and digitalization process.

Being China's first Multi-channel Broadcasting Automation System with a MSS Server as its core, the System achieved complete self-sufficiency for multi-channel (three-channel, in the case of Henan TV Station) digital broadcasting. Its successful running was demonstrated in great detail at a recent 2001 MPEG Forum, jointly held by Founder Electronics and Henan TV Station, in front of around 100 Chiefs and/or Technical Directors from more than 30 other China TV stations.

Replacing its traditional analog broadcasting system with this newly developed digital broadcasting system, which includes functions such as dual (cassette/hard-disk) storage, cassette backup broadcasting and proxy server, Henan TV Station not only stepped up the reliability of its operation, but also enhanced its productivity through the simplification of the station's operational structure.

As the world's no. 1 software developer and systems integrator in Chinese electronic publishing system, Founder Electronics did not enter China's digital broadcasting arena until 1998. Facing the current trend of media convergence, triggered by the development of Internet and networking technologies, Founder Electronics has been taking advantage of its experience in media-related research and development and has so far developed a series of "Founder" digital media related products and solutions, such as Founder Wuxian (Infinite) Non-linear Editing System (), Founder Wuyou (Care-free) Digital Broadcasting System (), Founder Tiangong Virtual Scene System (), Founder Tianjiao Interactive Video Website System (), Founder Tianyi News Editorial System (). Our major clients now include China Central TV Station (), Beijing TV Station (), Tianjin Cable TV Station (), Tianjin Radio Station (), Shanghai Oriental Radio Station (), Henan TV Station (), Hunan Economics TV Station (), Jiangsu TV Station (), Jiangsu Cable TV Station (), Nanjing TV Station (), Nanjing Cable TV Station (), Jinan TV Station (), Shenyang TV Station (), Hong Kong Asia TV Ltd. () and Hong Kong Metro Broadcast Corporation Ltd. () etc.

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Enquiries

Ms Cindy Cheung,
Public Relations Officer,
Founder Holdings Limited
cindy@founder.com.hk (E-mail)
852-2611 4124 (Tel)
852-2413 3218 (Fax)

For further/relevant information, please visit the following:
http://www.founder.com.cn/ (Website)


Source: Founder Holdings Limited
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