Bossini International Holdings Limited (the "Company"; stock code on The Stock Exchange of Hong Kong Limited ("stock code"): 592) and its subsidiaries (the "Group" or "Bossini") is a renowned apparel brand owner, retailer and franchiser in the region.
Headquartered in Hong Kong, Bossini launched its first retail store in 1987. Over the past two decades, it rapidly established an extensive international operating platform and distribution network that extended to a total of 1,475 stores worldwide. Among these, the Group operated 639 directly managed stores in Hong Kong, mainland China, Taiwan, Singapore and Malaysia. The Group also further strengthened its brand presence in mainland China through the establishment of 315 franchised stores. As for other overseas markets, the Group cooperated with its business partners to establish a total of 521 export franchised stores in about 31 countries, spanning from Southeast Asia, the Middle East, Europe to as far as Central America.
Well-known for its comfortable, easy to mix-and-match, colourful and energetic style, Bossini offers a full range of good value for money casual wear apparel products including ladies', men's, young and kids' wear, which are designed to fit customer needs.
updated as per Annual Report 2010/2011
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