Bosideng International Holdings Limited (the "Company", together with its subsidiaries, the "Group") is the largest down apparel company in the People's Republic of China (the "PRC") with four core down apparel brands, namely Bosideng, Snow Flying, Combo and Bengen. Through product differentiation of its core brands, the Group satisfies different consumers and fosters its leading position in the PRC down apparel industry.
According to the data issued by China Industrial Information Issuing Center ("CIIIC"), Bosideng, Snow Flying, Combo and Bengen accounted for 37.8%# of the PRC down apparel market in terms of sales in 2013. According to CIIIC and the National Bureau of Statistics of China, Bosideng has been the leading PRC down apparel brand for 19 consecutive years from 1995 to 2013. As a leader in the PRC down apparel industry, the Group presented the latest fashionable Fall/Winter apparel to the world on behalf of the PRC at the China International Clothing and Accessories Fair for 18 consecutive years.
Leveraging on its down apparel business, the Group is actively propelling the strategy of developing an evergreen business for four seasons and proactively exploring opportunities to acquire non-down apparel brands with high development potential and good reputation as and when appropriate so as to increase the proportion of non-down apparel business in the Group's total sales. Currently, key non-down apparel brands of the Group include Bosideng MAN, JESSIE ladies' wear and Mogao casual wear.
# Among the top 30 down apparel brands
updated 7th August, 2014
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