Bosideng International Holdings Limited
(incorporated in the Cayman Islands with limited liability)

Corporate Profile       

Bosideng International Holdings Limited ("Bosideng" or the "Company", together with its subsidiaries, the "Group") is the largest down apparel company in the People's Republic of China (the "PRC") and has a total of 13,009 retail outlets nationwide, exclusively selling down apparel under its four core down apparel brands, namely Bosideng, Snow Flying, Combo and Bengen. The Group satisfies different consumers through product differentiation of its brands, thereby further strengthening its leading position in the PRC down apparel industry.

According to the data issued by China Industrial Information Issuing Center ("CIIIC"), the total sales of the Group's four major down apparel brands, Bosideng, Snow Flying, Combo and Bengen, accounted for 40.1% of the market share in the PRC down apparel market in terms of sales revenue in 2012. According to the data of CIIIC and the National Bureau of Statistics of China, Bosideng has been the leading PRC down apparel brand for 18 consecutive years from 1995 to 2012. As a leader in the PRC down apparel industry, the Group presented the latest fashionable Fall/Winter apparel to the world on behalf of the PRC at the China International Clothing and Accessories Fair for 17 consecutive years.

On the basis of the core business of down apparel, the Group has further optimized its product mix to develop an evergreen business for four seasons. Currently, the non-down apparel product lines owned by the Group through acquisitions and innovations include Bosideng MAN, JESSIE ladies' wear, Mogao casual wears and BOSIDENG RICCI ladies' wear. The Group will continue to consolidate resources of the non-down apparel segment and further increase the proportion of such business in the Group's total sales to ultimately transform Bosideng into an internationally renowned multi-brand apparel operator.

# Among the top 30 brands of down apparel

updated 26th July, 2013

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