Bosideng International Holdings Limited ("Bosideng" or the "Company", together with its subsidiaries, the "Group") is the largest down apparel company in the PRC and has a total of 11,904 retail outlets in the PRC, exclusively selling down apparel under its four core down apparel brands, namely Bosideng, Snow Flying, Kangbo and Bengen. The Group satisfies different consumers through product differentiation of its brands and further strengthens and expands its leading position in the PRC down apparel industry.
According to the data issued by China Industrial Information Issuing Center ("CIIIC"), the total sales of Bosideng, Snow Flying, Kangbo and Bengen in 2011 accounted for 34.5% of the sales in the PRC down apparel market. According to CIIIC and the National Bureau of Statistics of China, Bosideng has been the leading PRC down apparel brand for 17 consecutive years from 1995 to 2011. As a leader in the PRC down apparel industry, the Group presented the latest fashionable Fall/Winter apparel to the world on behalf of the PRC at the China International Clothing and Accessories Fair for 16 consecutive years. In 2011, Bosideng ranked 13th in "Most Valuable Chinese Brand" list of 2011 with a brand value of RMB20.66 billion and continued to top the textile and clothing industry.
By developing the core business of down apparel, the Group has further optimized its product mix and enhanced its profitability, and progressively adopted its non-seasonal apparel product development strategy. Currently, the brands acquired and established by the Group include Bosideng MAN, JESSIE ladies' wear, VETALLO luxury business menswear, BOSIDENG RICCI ladies' wear and Mogao casual wears. The Group will continue to actively explore opportunities to acquire non-down apparel brands with promising development potential and good reputation in order to further increase the proportion of non-down apparel business in the Group's total sales.
# Among the top 30 brands of down apparel
updated 11th January, 2013
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