Beijing Capital Land Ltd. ("BCL" or the "Group") is a leading integrated property operator in the PRC, a company listed on the Main Board of The Stock Exchange of Hong Kong Ltd. (Stock code: 2868). Its comprehensive capabilities have placed it on the top rank of the PRC's property industry.
Growing with the PRC property market, BCL has focused on the investment and development of mid-to-high-end residential and commercial properties and holds certain premier commercial properties as long-term investment.
Since 2005, with its base in Beijing, the Group has implemented its national expansion strategy by developing into and strengthening its presence in three focus strategic regions, namely, the Bohai Rim, the Southwest and the Yangtze River Delta Region. With Beijing, Chengdu and Nanjing as the core city for each strategic region, the Group has extended its business reach to other cities in the same region such as Tianjin, Taiyuan, Shenyang, Wuxi, and pursues its expansion strategy through product standardization to achieve economy of scale and enhance product quality, and through replication of standardized products to enhance brand awareness.
It optimizes on three mainstream product lines, namely, "Urban Internationalised High-end Community" as represented by the Group's development of the Upper East Side in Beijing, "Urban High-density Integrated Community" as represented by its Beijing A-Z Town, and "Urban Low-density Community" as represented by its Tianjin Buchart Garden. Leveraging on its solid development experience, operating scale, superb integration capability and strong sales network, the Group will continue to launch quality properties to the market to stay at the forefront of the industry.
Looking forward, the property industry will benefit from the steady and healthy growth in the PRC economy, increase in income per capita and rapid urbanization in the country. To capture the enormous opportunities arising from the industry, BCL will adopt a proactive yet prudent expansion strategy. By developing properties with international standards, the Group strives to become the top integrated property operator in the PRC.
With the corporate culture of "Shared Objective, Regulatory Compliance and Innovative Learning", BCL will continue to pursue for excellence and improve its transparency. In particular, the Group will "build your ideal homes with commitment" and make utmost efforts to create quality living space for its customers, deliver steady growth returns to its investors and contribute towards a harmonious society.
updated 14th December, 2007
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