Ausnutria Dairy Corporation Ltd. is a leading paediatric milk formula company in the PRC market. We principally engage in the production, distribution and sale of high-priced and premium-priced paediatric milk formula products in the PRC market, one of the fastest-growing milk formula markets in the world. Our paediatric milk formula products are produced from high quality milk powder imported from Australia.
Australian dairy industry has a good reputation for the high quality of its milk sources, technological and product innovation, strict quality controls and the high quality dairy products. We have established long-term and close relationship with the Australian-based dairy producers, namely Tatura and Murray Goulburn, which are reputable dairy producers in Australia. This enables us to secure stable supply of high quality milk powder sufficient to enable us to meet our current and future production and sale needs.
We currently sell three different series of paediatric milk formula products, namely, A-choice Series, Best-choice Series and Allnutria Seriesa. Each of these series of products is designed to target customers of high-priced and/or premium-priced paediatric milk formula products. Our A-choice Series paediatric milk formulas also include specialty formula products for consumers with special needs, such as for premature or low birth-weight infants. All our products are marketed and sold under our own "Ausnutria" family of brands, which we believe are recognised for Australian milk powder based paediatric milk formula in the PRC market.
Note: According to data issued by Euromonitor International in June 2009, we ranked 13th based on sales value amongst paediatric milk formula producers in China in 2008. Euromonitor International is an Independent Third Party and we did not commission the preparation of the data which we purchased from Euromonitor International. Based on the information from the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (國家質量監督檢驗檢疫總局) as of September and October 2008, there are 109 paediatric milk formula producers in operation in China and approximately 290 standard milk formula and other milk formula producers in China respectively.
updated 22nd September, 2009
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