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Ajisen (China) Holdings Limited
(Incorporated in the Cayman Islands with limited liability)

Corporate Profile       

Ajisen (China) Holdings Limited (stock code: 0538) ("Ajisen (China)" or "the Company"; together with its subsidiaries, "the Group") is one of the leading fast casual restaurant ( "FCR" ) chain operators in the People's Republic of China ("PRC") and Hong Kong. Since its establishment in 1996, the Group has been selling Japanese ramen and Japanese-style dishes under the Ajisen brand in the PRC and Hong Kong. Incorporating Chinese people's culinary preferences and the essence of the Chinese cuisine, we have carefully developed over one hundred types of Japanese-style dishes ramen and dishes that cater for the Chinese people's palate. Combining the elements of fast food shops and traditional restaurant elements, the Group has become a fast-growing FCR chain operator.

After our listing on the Main Board of The Stock Exchange of Hong Kong Limited ("HKEx") on 30 March 2007, the strong capital support has injected vitality into the Group's rapid expansion. As of the date of this report, the Group's nationwide network comprises 232 restaurants. As a renowned brand in the F&B industry, Ajisen's fast casual chain restaurants are very popular among consumers with its outlets covering the prime locations of major cities in the PRC and Hong Kong. To date, Ajisen restaurants have entered 40 cities in 17 provinces of the PRC. Among the major cities, the international metropolis Shanghai has the largest number of Ajisen restaurants, being 53, followed by 27 in Shenzhen and 14 in Beijing, together with the remaining 92 restaurants spanning across other major cities from the southern to the northern region of the PRC. In Hong Kong, Ajisen operates 24 chain restaurants with its chain network covering all the major businessareas of the city. Moreover, the restaurant network is supported by the Group's Shanghai and Shenzhen manufacturing centers, as well as nine food manufacturing and processing centers in other major cities.

On 30 March 2007, Ajisen (China) was successfully listed on the main board of HKEx.

In 2007, the Group was ranked first among the top 50 fastest-growing Asian enterprises of the year awarded by the influential Hong Kong financial magazine Business Week.

The Company was selected as a constituent of the 200-stock Hang Seng Composite Index ("HSCI") Series and Hong Kong Freefloat Index ("HSFI") Series with effect from 10 September 2007.

Ajisen (China)'s initial public offering was also named "2007 Best Mid-Cap Equity Deal" by FinanceAsia , a renowned international business publication.

Ajisen (China) strives to become the NO.1 FCR chain operator in the PRC.

updated as per Annual Report 2007


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