Ajisen (China) Holdings Limited (stock code: 0538) ("Ajisen (China)" or the "Company"; together with its subsidiaries, the "Group") is one of the leading fast casual restaurant ("FCR") chain operators in the People's Republic of China ("PRC") and Hong Kong. Since its establishment in 1996, the Group has been selling Japanese ramen and Japanese-style dishes under the Ajisen brand in the PRC and Hong Kong by incorporating Chinese people's culinary preferences and the essence of the Chinese cuisine, we have carefully developed over one hundred types of Japanese-style ramen and dishes that cater for the Chinese people's palate. Combining the elements of fast food shops and traditional restaurant elements, the Group has become a fast-growing FCR chain operator.
After our listing on the Main Board of The Stock Exchange of Hong Kong Limited (the "Stock Exchange") on 30 March 2007, the strong capital support has injected new vitality into the Group's rapid expansion. As of the date of this report, the Group's nationwide retail network comprises 338 restaurants. As a renowned brand in the Food and Beverage ("F&B") industry, Ajisen's fast casual chain restaurants are very popular among consumers with its outlets widely scattered in prime locations of major cities in the PRC and Hong Kong. To date, Ajisen restaurants have entered 59 cities and 18 provinces of the PRC. Among the major cities, the international metropolis Shanghai boasts the largest number of Ajisen restaurants, being 75, followed by 34 in Shenzhen and 29 in Beijing, together with the remaining 165 restaurants spanning across other major cities from the southern to the northern region of the PRC. In Hong Kong, Ajisen (China) operates 35 chain restaurants with its chain network covering all major business areas of the city. Moreover, the restaurant network is supported by the Group's Shanghai and Shenzhen manufacturing centers, as well as 11 food manufacturing and processing centers in other major cities.
On 30 March 2007, Ajisen (China) was successfully listed on the Main Board of the Stock Exchange, which made it the fi rst domestic catering chain company listed overseas. In 2007, the Group was ranked fi rst among the top 50 fastest-growing Asian enterprises of the year awarded by the infl uential international fi nancial magazine Business Week. The Company was selected as a constituent of the 200-stock Hang Seng Composite Index ("HSCI") Series and Hong Kong Freefl oat Index ("HSFI") Series with effect from 10 September 2007.
Ajisen (China)'s initial public offering was also named "2007 Best Mid-Cap Equity Deal"by Finance Asia , a renowned Asian business publication.
In September 2008, the Group acquired a place in "Asia's 200 Best Under A Billion" list made by Forbes, and was selected again as one of the "Chinese Enterprises With Best Potential 2008". Besides, Ms. Poon Wai, Chairman and Chief Executive Offi cer of the Group, was also enlisted into "Chinese Celebrities" by Forbes.
Ajisen (China) strives to become the No. 1 FCR chain operator in the PRC.
updated as per Annual Report 2008
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