Sunny Side Up Culture Holdings Ltd, formerlyYeah Yeah Group Holdings Ltd is an investment holding company mainly engaged in the media and entertainment businesses. The Company operates its business through two segments. The Media and Entertainment segment is primarily engaged in the organization and production of and investments in concert, other entertainment event, film and TV drama production projects, and other media and entertainment related businesses. The Cremation and Funeral Services segment is primarily engaged in the provision of cremation and funeral services and deathcare related business.

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